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(Case Study / 2026 )Catering & events — Belgrade
Massimo Catering
A warm, appetising marketing site for a Belgrade catering company serving corporate and private events — built on WordPress to showcase the menus, organise enquiries, and turn browsers into booked events.
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(Project Overview)
Massimo Catering needed a site that makes the food do the selling - and makes it effortless for event planners to request a quote.
I built a custom WordPress theme around large, mouth-watering imagery and clearly structured packages - finger food, corporate events, weddings, and private celebrations. The team can manage menus, packages, and the gallery themselves through ACF, and every enquiry routes through a single prominent "Request a quote" flow. Performance and mobile presentation were tuned so the photography loads fast and looks sharp on every device.
(Results)
1.4s
Largest Contentful Paint on 4G
96
Lighthouse performance score
+35%
Quote requests in first 3 months
4
Event packages, self-managed
01
The challenge
The old site hid the menus behind generic pages and made enquiries feel like hard work. Planners couldn't quickly compare packages or picture the spread, and the brand looked dated next to Belgrade's growing catering scene.
02
Solution
I led with the food: full-bleed photography, a clear grid of event packages, and a single, persistent "Request a quote" call to action. A custom theme with ACF gives the team editable packages, menu items, and a gallery they update themselves. The dark, elegant palette with a cool blue accent keeps the focus on the dishes.
03
My Contribution
The site launched in five weeks and lifted quote requests within the first quarter. Editors now publish seasonal menus and new packages without a developer, and the performance work keeps the image-heavy pages fast and search-ready.
Gallery
(Selected screens)
